چكيده فارسي :
دﯾﭙﻠﻤﺎﺳﯽ ﺗﺠﺎري، اﯾﺮان را وارد ﯾﮏ ﻓﻀﺎي ﺟﺪﯾﺪ ﻣﯽﮐﻨﺪ ﮐﻪ ﺑﺎﯾﺪ از ﻣﺮزﻫﺎي ﺟﻐﺮاﻓﯿﺎﯾﯽ ﮔﺬر ﮐﻨﺪ و اﻗﺘﺼﺎد ﻣﺴﺘﺤﮑﻢﺗﺮي را ﻧﺴﺒﺖ ﺑﻪ ﮔﺬﺷﺘﻪ ﭘﺎﯾﻪﮔﺬاري ﻧﻤﺎﯾﺪ. در واﻗﻊ ﻧﺒﻮد دﯾﭙﻠﻤﺎﺳﯽ ﻓﻌﺎل اﻗﺘﺼﺎدي و ﺗﺮاز ﻣﻨﻔﯽ ﺗﺠﺎري، در ﻋﻤﻞ ﺑﻪ واردات و ﻗﺎﭼﺎق ﮐﺎﻻﻫﺎي ﺧﺎرﺟﯽ ﺑﻪ داﺧﻞ ﮐﺸﻮر ﺧﺘﻢ ﺷﺪه اﺳﺖ؛ ﺑﻨﺎﺑﺮاﯾﻦ دﯾﭙﻠﻤﺎﺳﯽ ﺗﺠﺎري ﺑﺎﯾﺪ ﺑﺴﺘﺮ ﺻﺎدرات ﮐﺎﻻﻫﺎي ﻣﺮﻏﻮب و ﺑﺎ ﮐﯿﻔﯿﺖ داﺧﻠﯽ در ﺑﺎزارﻫﺎي ﻣﺼﺮف ﮐﺸﻮرﻫﺎي دﯾﮕﺮ ﺑﻪ وﯾﮋه ﻫﻤﺴﺎﯾﮕﺎن را ﻓﺮاﻫﻢ ﮐﻨﺪ. ﺗﺮﮐﯿﻪ ﺑﻪ ﻋﻨﻮان ﯾﮑﯽ از ﻫﻤﺴﺎﯾﻪﻫﺎي اﯾﺮان، ﻓﺮﺻﺖ ﻣﻨﺎﺳﺒﯽ ﺑﺮاي ﺻﺎدرات ﮐﺎﻻﻫﺎي ﺗﻮﻟﯿﺪ داﺧﻞ اﺳﺖ ﭼﺮا ﮐﻪ ﻗﺮاﺑﺖﻫﺎي ﻓﺮﻫﻨﮕﯽ، اﺟﺘﻤﺎﻋﯽ و ﻣﺬﻫﺒﯽ، ﺷﺒﺎﻫﺖ در ﺗﻘﺎﺿﺎي ﮐﺎﻻ و ﺧﺪﻣﺎت و ﮐﺎﻫﺶ ﻫﺰﯾﻨﻪﻫﺎي ﺣﻤﻞوﻧﻘﻞ ﮐﻪ ﺳﺒﺐ رﻗﺎﺑﺖﭘﺬﯾﺮي ﮐﺎﻻﻫﺎي اﯾﺮاﻧﯽ ﻣﯽﺷﻮد، ﻣﺰﯾﺖ ﺗﺠﺎرت ﺑﺎ ﮐﺸﻮر ﺗﺮﮐﯿﻪ اﺳﺖ. ﺗﺠﺎر و ﺑﺎزرﮔﺎﻧﺎن اﯾﺮاﻧﯽ ﺑﺎﯾﺪ از اﯾﻦ ﻓﺮﺻﺖ اﺳﺘﻔﺎده ﮐﻨﻨﺪ و ﻧﻔﻮذ ﮐﺎﻻﻫﺎي اﯾﺮاﻧﯽ در ﺑﺎزار ﺗﺮﮐﯿﻪ را اﻓﺰاﯾﺶ دﻫﻨﺪ. ﺑﺮاي ﺗﻘﻮﯾﺖ اﯾﻦ ﻣﻨﺎﺳﺒﺎت، راﻫﮑﺎرﻫﺎﯾﯽ ﻫﻤﭽﻮن: ﺗﺸﮑﯿﻞ ﮐﻨﺴﺮﺳﯿﻮمﻫﺎي ﺻﺎدراﺗﯽ، اﺻﻼح ﺷﯿﻮهﻫﺎي ﺗﺠﺎرت و ﺑﺮﮔﺰاري ﻧﻤﺎﯾﺸﮕﺎهﻫﺎي ﺗﺨﺼﺼﯽ ﮐﺎﻻﻫﺎي اﯾﺮاﻧﯽ در ﺟﻬﺖ اﻓﺰاﯾﺶ ﻣﯿﺰان ﺻﺎدرات ﺑﻪ ﺗﺮﮐﯿﻪ ﭘﯿﺸﻨﻬﺎد ﻣﯽ ﺷﻮد ﮐﻪ رﺳﯿﺪن ﺑﻪ اﯾﻦ ﻣﻬﻢ، ﻫﻤﺖ ﻣﺴﺌﻮﻻن ﺗﺠﺎري و دﯾﭙﻠﻤﺎﺳﯽ اﻗﺘﺼﺎدي ﭘﻮﯾﺎﯾﯽ را ﺑﻪ وﯾﮋه در ﺷﺮاﯾﻂ ﺗﺤﺮﯾﻢ ﻣﯽﻃﻠﺒﺪ.
چكيده لاتين :
Trade diplomacy brings Iran into a new space that must cross geographical borders and establish a stronger economy than in the past. In fact, the lack of active economic diplomacy and the negative trade balance have, in practice, led to the import and smuggling of foreign goods into the country. Therefore, trade diplomacy should provide a platform for the export of high quality domestic goods in the consumer markets of other countries, especially neighboring countries. Turkey, as one of Iran's neighbors, is a good opportunity to export domestically produced goods. Because cultural, social and religious affinities; The similarity in the demand for goods and services and the reduction of transportation costs, which makes Iranian goods competitive, is the advantage of trade with Turkey. Iranian traders and traders should take advantage of this opportunity and increase the influence of Iranian goods in the Turkish market. To strengthen these relations, strategies such as: forming export consortia, reforming trade methods and holding specialized exhibitions of Iranian goods to increase exports to Turkey, which to achieve this, requires the efforts of trade officials and dynamic economic diplomacy, especially in the face of sanctions.
