چكيده فارسي :
ﺑﺪن اﻧﺴﺎن ﺑﻪ ﻃﻮر ﻋﺎم و ﺟﺬاﺑﯿﺖ ﺟﺴﻤﺎﻧﯽ ﺑﻪ ﻃﻮر ﺧﺎص ﯾﮑﯽ از ﻣﻮﺿﻮﻋﺎﺗﯽ ﮐﻪ در دﻧﯿﺎي اﻣﺮوز ﺗﺤﺖ ﺗﺄﺛﯿﺮ رﺳﺎﻧﻪ ﻫﺎي ارﺗﺒﺎﻃﯽ ﺟﺪﯾﺪ، رﺷﺪ ﻓﺮﻫﻨﮓ ﻣﺼﺮﻓﯽ و ﺷﮑﻞ ﮔﯿﺮي ﮔﻔﺘﻤﺎن ﻫﺎي ﻣﺪرن و ﭘﺴﺖ ﻣﺪرن اﻫﻤﯿﺖ زﯾﺎدي ﭘﯿﺪا ﮐﺮده اﺳﺖ و از ﻋﻮاﻣﻞ اﺻﻠﯽ ﺗﺸﮑﯿﻞ دﻫﻨﺪه رواﺑﻂ ﺑﯿﻦ اﻓﺮاد ﺑﻪ ﺷﻤﺎر ﻣﯽ رود. ﺗﺤﻘﯿﻖ ﺑﺎ ﭘﮋوﻫﺶ ﮐﯿﻔﯽ و راﻫﺒﺮد ﻧﻈﺮﯾﻪ زﻣﯿﻨﻪ اي اﻧﺠﺎم ﺷﺪه اﺳﺖ. داده ﻫﺎ ﺑﺎ اﺳﺘﻔﺎده از ﻧﻤﻮﻧﻪ ﮔﯿﺮي ﻫﺪﻓﻤﻨﺪ و ﻣﻌﯿﺎر اﺷﺒﺎع ﻧﻈﺮي از ﻃﺮﯾﻖ ﻣﺼﺎﺣﺒﻪ ﻋﻤﯿﻖ ﺑﺎ 15 ﻧﻔﺮ از ﻣﺮدان 15 ﺗﺎ 35 ﺳﺎﻟﻪ ﺑﺎﺷﮕﺎه ﻫﺎي ﺑﺪن ﺳﺎزي ﻣﻨﺎﻃﻖ ﻣﺨﺘﻠﻒ ﺷﻬﺮ ﺷﯿﺮاز ﮐﻪ ﺣﺪاﻗﻞ 6 ﻣﺎه ﺳﺎﺑﻘﻪ ﻋﻀﻮﯾﺖ در ﺑﺎﺷﮕﺎه را داﺷﺘﻨﺪ، ﺑﻪ دﺳﺖ آﻣﺪه و ﺑﺮ اﺳﺎس ﮐﺪﮔﺬاري ﮐﻮرﺑﯿﻦ و اﺷﺘﺮاوس ﺗﺠﺰﯾﻪ وﺗﺤﻠﯿﻞ ﺷﺪه اﻧﺪ. ﻧﺘﯿﺠﻪ ﺗﺤﻠﯿﻞ داده ﻫﺎ، دﺳﺘﯿﺎﺑﯽ ﺑﻪ ﺑﯿﺴﺖ ﻣﻘﻮﻟﻪ ﻣﺤﻮري و ﯾﮏ ﻣﻘﻮﻟﻪ ﻫﺴﺘﻪ ﺑﻮده اﺳﺖ. ﺑﺮﺧﯽ از ﻣﻘﻮﻻت ﻋﺒﺎرت اﻧﺪ از: اﻗﺒﺎل ﻋﻤﻮﻣﯽ در ﺟﺎﻣﻌﻪ ﻧﺴﺒﺖ ﺑﻪ ﻣﺪﯾﺮﯾﺖ ﻧﻤﺎﯾﺸﯽ ﺑﺪن، ﮐﺴﺐ ﻧﻔﻮذ اﺟﺘﻤﺎﻋﯽ در ﺑﯿﻦ دوﺳﺘﺎن و اﻃﺮاﻓﯿﺎن، ﻣﺼﺮف ﺑﻪ ﻣﺜﺎﺑﻪ ﻧﻤﺎﯾﺶ در ﺑﺴﺘﺮ ﺧﺎﻧﻮاده و ﺟﺎﻣﻌﻪ، ﺷﺮاﯾﻂ و وﺿﻌﺖ ﻣﻨﺰﻟﺘﯽ ﻓﺮد، ﺣﺲ ﺧﻮب ﻧﺴﺒﺖ ﺑﻪ ﺗﻨﺎﺳﺐ اﻧﺪام، ﻣﻘﺎﯾﺴﻪ اﺟﺘﻤﺎﻋﯽ ﺧﻮد ﺑﺎ دﯾﮕﺮان، ﭘﺎﯾﺪاري در رواﺑﻂ اﺟﺘﻤﺎﻋﯽ و ﺗﻤﺎﯾﺰ ﺧﻮد و ﻣﻘﺒﻮﻟﯿﺖ ﺑﯿﺸﺘﺮ در ﻧﺰد دﯾﮕﺮان. ﻣﻘﻮﻟﻪ ﻫﺴﺘﻪ ﻧﯿﺰ ﻋﺒﺎرت اﺳﺖ از ﻣﺪﯾﺮﯾﺖ و ﺧﻮدﻧﻤﺎﯾﯽ ﺑﺪن ﺑﻪ ﻣﺜﺎﺑﻪ اﺳﺘﺮاﺗﮋﯾﯽ ﺑﺮاي ﺗﻤﺎﯾﺰ اﺟﺘﻤﺎﻋﯽ.
چكيده لاتين :
The human body in general, and physical attractiveness in particular is one of the topics that has become very important in today's world affected by new communication media, the growth of consumer culture, and it has become important in shaping of modern and postmodern discourses. The present research has been done with qualitative research method and grounded theory strategy. Data were obtained using purposive sampling and theoretical saturation criteria through in-depth interviews with 15 men aged 15 to 35 years who referred to body-building clubs in different parts of Shiraz who had at least 6 months of club membership, and have been analyzed based on three-step Corbin and Strauss coding. The result of data analysis was the achievement of twenty pivotal categories and one core category. Some of the key categories are: public acceptance regarding in the body of dramatic body management, gaining social influence among friends and neighbors, demands of the opposite sex, consumption as a show in the context of family and community, friends and motivators to go to the gym, conditions and personality status, good sense of fitness, social comparison with others, learning discipline in life, avoiding aggression and modesty, stability in social relationships, negative perception of others about the athletic body of bodybuilders, desire for a healthy lifestyle, The negative consequences of bodybuilding, and self-differentiation and greater acceptance in the eyes of others. The core category is the management and display of the body as a strategy for social distinction.
