راﺑﻄﮥ ﺳﺮﻣﺎﯾﻪ ﻓﮑﺮي و ﭘﺎﯾﺪاري در ﮐﺴﺐوﮐﺎرﻫﺎي ورزﺷﯽ و اراﺋﻪ ﻣﺪل

The Relationship between Intellectual Capital and Sustainability in Sport Enterprises and presenting a Model

ﯾﮑﯽ از ﻋﻮاﻣﻞ ﻣﺆﺛﺮ ﺑﺮ دوام و ﭘﺎﯾﺪاري ﮐﺴﺐوﮐﺎرﻫﺎي ورزﺷﯽ، وﺟﻮد ﺳﺮﻣﺎﯾﻪﻫﺎي ﻧﺎﻣﺤﺴﻮس ﺑﺮاي اﺳﺘﻤﺮار ﮐﺴﺐوﮐﺎرﻫﺎي ورزﺷﯽ اﺳﺖ ﮐﻪ ازﺟﻤﻠﻪي اﯾﻦ ﻣﻨﺎﺑﻊ، ﺳﺮﻣﺎﯾﻪ ﻓﮑﺮي اﺳﺖ. در واﻗﻊ ﺳﺮﻣﺎﯾﻪ ﻓﮑﺮي ﺑﻪﻋﻨﻮان داراﯾﯽﻫﺎي ﻧﺎﻣﺸﻬﻮد ﺷﺮﮐﺖﻫﺎ، ﻋﺎﻣﻞ ﮐﻠﯿﺪي در دﺳﺘﯿﺎﺑﯽ ﺑﻪ ﻣﺰﯾﺖ رﻗﺎﺑﺘﯽ ﭘﺎﯾﺪار اﺳﺖ. در اﯾﻦ راﺳﺘﺎ، ﻫﺪف اﯾﻦ ﻣﻘﺎﻟﻪ ﻣﻄﺎﻟﻌﻪ راﺑﻄﮥ ﺳﺮﻣﺎﯾﻪ ﻓﮑﺮي و ﭘﺎﯾﺪاري در ﮐﺴﺐوﮐﺎرﻫﺎي ورزﺷﯽ و اراﺋﻪ ﻣﺪل اﺳﺖ. روش ﺷﻨﺎﺳﯽ: ﻧﻤﻮﻧﻪ آﻣﺎري ﭘﮋوﻫﺶ ﺷﺎﻣﻞ ﮐﺎرآﻓﺮﯾﻨﺎن ﺣﻮزه ﮐﺴﺐوﮐﺎر در ﺑﺨﺶ ﺗﻮﻟﯿﺪي و ﺧﺪﻣﺎﺗﯽ ﺑﻮد ﮐﻪ ﺣﺪود 323 ﻧﻔﺮ در ﻧﻈﺮ ﮔﺮﻓﺘﻪ ﺷﺪ. از ﭘﺮﺳﺸﻨﺎﻣﻪﻫﺎي ﻣﺤﻘﻖ ﺳﺎﺧﺘﻪ اﺳﺘﻔﺎده ﺷﺪ و ﺑﻌﺪ از ﺗﺎﺋﯿﺪ رواﯾﯽ ﺻﻮري و ﻣﺤﺘﻮاﯾﯽ، ﭘﺎﯾﺎﯾﯽ آن0/786 و 0/891 ﺑﻪ دﺳﺖ آﻣﺪ. روش ﺗﺤﻘﯿﻖ ﮐﻤﯽ و ﺑﺮ اﺳﺎس ﻣﺪلﯾﺎﺑﯽ ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎري ﺑﺎ اﺳﺘﻔﺎده از ﻧﺮماﻓﺰار LISREL 8.5 ﺑﻮد. ﺷﺎﺧﺺﻫﺎي ﺑﺮازش ﻣﺪل ﻣﻄﻠﻮب ﺑﻪ دﺳﺖ آﻣﺪ. ﯾﺎﻓﺘﻪ ﻫﺎي ﺗﺤﻘﯿﻖ : ﯾﺎﻓﺘﻪﻫﺎي ﺗﺤﻘﯿﻖ ﻧﺸﺎن داد ﮐﻪ ارﺗﺒﺎط ﻣﺜﺒﺖ و ﻣﻌﻨﯽداري ﺑﯿﻦ اﺑﻌﺎد ﻣﺨﺘﻠﻒ ﺳﺮﻣﺎﯾﻪ ﻓﮑﺮي و اﺑﻌﺎد ﻣﺨﺘﻠﻒ ﭘﺎﯾﺪاري ﮐﺴﺐوﮐﺎرﻫﺎي ورزﺷﯽ وﺟﻮد داﺷﺖ و 40% از ﭘﺎﯾﺪاري در ﮐﺴﺐوﮐﺎرﻫﺎي ورزﺷﯽ ﺗﻮﺳﻂ ﺳﺮﻣﺎﯾﻪ ﻓﮑﺮي ﺗﺒﯿﯿﻦ ﻣﯽﺷﻮد. درواﻗﻊ اﺑﻌﺎد ﺳﺮﻣﺎﯾﻪ ﻓﮑﺮي ﺷﺎﻣﻞ ﺳﺮﻣﺎﯾﻪ اﻧﺴﺎﻧﯽ، ﺳﺮﻣﺎﯾﻪ راﺑﻄﻪاي و ﺳﺮﻣﺎﯾﻪ ﺳﺎﺧﺘﺎري ارﺗﺒﺎط ﻣﺜﺒﺖ و ﻣﻌﻨﺎداري ﺑﺎ ﭘﺎﯾﺪاري در ﮐﺴﺐوﮐﺎرﻫﺎي ورزﺷﯽ دارد. ﺑﺤﺚ و ﻧﺘﯿﺠﻪ ﮔﯿﺮي: از آﻧﺠﺎﺋﯽ ﮐﻪ ﺳﺮﻣﺎﯾﻪ اﻧﺴﺎﻧﯽ ﺑﻪوﺳﯿﻠﻪ ﺳﺮﻣﺎﯾﻪ ﺳﺎﺧﺘﺎري و ﺳﺮﻣﺎﯾﻪ ﻣﺸﺘﺮي، داﻧﺶ را ﺑﻪ ﻣﺰﯾﺖ رﻗﺎﺑﺘﯽ ﭘﺎﯾﺪار ﺗﺒﺪﯾﻞ ﻣﯽﮐﻨﺪ، ﻟﺰوم ﺗﻮﺟﻪ ﺑﻪ ﺳﺎﺧﺘﺎرﻫﺎ و ﺗﺴﻬﯿﻞ ﻣﺤﯿﻂ ﮐﺴﺐوﮐﺎر و آﻣﻮزش ﻣﻬﺎرتﻫﺎي ﻣﺪﯾﺮﯾﺘﯽ و ﮐﺎرآﻓﺮﯾﻨﯽ ورزﺷﯽ ﺑﺮاي ﮐﺎرآﻓﺮﯾﻨﺎن ﺣﻮزة ورزش ﺿﺮوري ﺑﻪ ﻧﻈﺮ ﻣﯽرﺳﺪ.

One of the effective factors on sustainability of sport enterprises is intangible capitals such as intellectual capital. In fact, intellectual capital as the intangible assets of enterprises is a key factor for sustainable competitive advantage. In this regard, the purpose of this study is to survey the effects of intellectual capital on sport enterprises sustainability and presenting a Model. Methodology: The statistical sample was 323 person including sport entrepreneurs in production and services sectors. Researcher-made questionnaires was used and after confirming content and face validity, reliability was obtained by Cronbach's alpha (.786 & .891). The research method was quantitative based on the structural equation modeling by LISREL 8.5 software. Fitness indices was obtained. Research results: Result showed that there was a positive and significant relationship between intellectual capital and enterprise sustainability. Enterprises sustainability was determined about 40% by intellectual capital. In fact, there are a positive relationship between intellectual capital including human capital, relational capital, instructional capital and sustainability. Discussion and conclusion: Since the human capital via change of structural capital and relational capital converts knowledge to competitive advantage, consideration to structure and environment and training of management and sport skills is needed.