ﺗﺤﻠﯿﻞ ﻓﻀﺎﯾﯽ ﻣﯿﺰان اﻋﺘﻤﺎد اﺟﺘﻤﺎﻋﯽ ﻣﺸﺘﺮﯾﺎن ﺗﺎﻣﯿﻦ اﺟﺘﻤﺎﻋﯽ در ﺷﻬﺮ رﺷﺖ

Spatial Analysis of Social Trust of Social Security Customers in Rasht

ﻣﻘﺪﻣﻪ: اﻋﺘﻤﺎد اﺟﺘﻤﺎﻋﯽ ﺣﺎﺻﻞ ﺗﻌﺎﻣﻞ و ﮐﻨﺶ اﺟﺘﻤﺎﻋﯽ در ﺑﯿﻦ اﻋﻀﺎي ﺟﺎﻣﻌﻪ اﺳﺖ ﮐﻪ ﺑﻄﻮر ﻣﺴﺘﻘﯿﻢ ﺑﺮ ﺑﺎﻓﺖ ﺟﺎﻣﻌﻪ ﺗﺎﺛﯿﺮ ﮔﺬار ﺑـﻮده و ﺗﺴـﻬﯿﻞ ﮐﻨﻨﺪه ﻓﻌﺎﻟﯿﺖ ﻫﺎي اﺟﺘﻤﺎﻋﯽ و در ﻧﺘﯿﺠﻪ زﻣﯿﻨﻪ ﺳﺎز ﭘﯿﺸﺮﻓﺖ و ﺗﻮﺳﻌﻪ ﺧﻮاﻫﺪ ﺑﻮد. ﺑﺮرﺳﯽ در زﻣﯿﻨﻪ اﻋﺘﻤﺎد اﺟﺘﻤﺎﻋﯽ ﺑـﻪ ﻋﻨـﻮان ﯾﮑـﯽ از ﺷﺎﺧﺼـﻪ ﻫﺎي ارزﺷﻤﻨﺪ ﺳﺮﻣﺎﯾﻪ اﺟﺘﻤﺎﻋﯽ و زﻣﯿﻨﻪ ﺳﺎز ﻣﺸﺎرﮐﺖ اﺟﺘﻤﺎﻋﯽ اﻣﺮي ﻻزم و ﺿﺮوري ﺑﻨﻈﺮ ﻣﯽ رﺳﺪ ﺑﻪ ﻫﻤﯿﻦ دﻟﯿﻞ در ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮ ﺳـﻌﯽ ﺷـﺪه اﯾﻦ ﻣﻘﻮﻟﻪ ﻣﻬﻢ در ﺑﯿﻦ ﻣﺮاﺟﻌﯿﻦ ﺳﺎزﻣﺎن ﺗﺎﻣﯿﻦ اﺟﺘﻤﺎﻋﯽ ﺑﺮرﺳﯽ ﺷﻮد. ﻫﺪف: ﺷﺎﻣﻞ ﺑﺮرﺳﯽ ﻋﻮاﻣﻞ ﻣﻮﺛﺮ ﺑﺮ اﻋﺘﻤﺎد اﺟﺘﻤﺎﻋﯽ ﻣﺸﺘﺮﯾﺎن ﺗﺎﻣﯿﻦ اﺟﺘﻤﺎﻋﯽ در ﺷﻬﺮ رﺷﺖ و ﺗﺤﻠﯿﻞ ﻓﻀﺎﯾﯽ آن در ﺳﻄﺢ ﻣﺤﻼت ﻣﻮرد ﻣﻄﺎﻟﻌـﻪ ﻣﯽ ﺑﺎﺷﺪ. روش ﺷﻨﺎﺳﯽ: روش ﭘﮋوﻫﺶ ﺗﻮﺻﯿﻔﯽ-ﺗﺤﻠﯿﻠﯽ ﺑﻮده و در ﻣﺤﺪوده ﻣﻮرد ﻣﻄﺎﻟﻌﻪ ﺑﻪ ﮐﻤﮏ اﺑﺰار ﭘﺮﺳﺸﻨﺎﻣﻪ و ﻧﻈﺮات 365 ﭘﺎﺳـﺨﮕﻮ ﺳـﻨﺠﺶ ﺷـﺪه اﺳﺖ. در اﯾﻦ ﻣﺴﯿﺮ از ﺿﺮﯾﺐ ﻫﻤﺒﺴﺘﮕﯽ ﭘﯿﺮﺳﻮن، ﺗﺤﻠﯿﻞ رﮔﺮﺳﯿﻮن و ﺗﮑﻨﯿﮏ ﺗﺎﭘﺴﯿﺲ اﺳﺘﻔﺎده ﺷﺪه اﺳﺖ. ﻗﻠﻤﺮوﺟﻐﺮاﻓﯿﺎﯾﯽ ﭘﮋوﻫﺶ: ﺷﻬﺮ رﺷﺖ ﻗﻠﻤﺮو ﻣﮑﺎﻧﯽ ﺑﻮده ﮐﻪ ﻫﺸﺖ ﻣﺤﻠﻪ آن ﺑﻪ ﻋﻨﻮان ﺟﺎﻣﻌﻪ ﻧﻤﻮﻧﻪ اﻧﺘﺨﺎب ﺷﺪه اﺳﺖ. ﯾﺎﻓﺘﻪ ﻫﺎ: ﻧﺘﺎﯾﺞ ﺿﺮﯾﺐ ﻫﻤﺒﺴﺘﮕﯽ ﭘﯿﺮﺳﻮن ﻧﺸﺎن ﻣﯽ دﻫﺪ ﺑﯿﻦ اﺣﺴﺎس اﻣﻨﯿﺖ اﺟﺘﻤﺎﻋﯽ، ﻣﺴـﺌﻮﻟﯿﺖ ﭘـﺬﯾﺮي اﺟﺘﻤﺎﻋﯽ،رﺿـﺎﯾﺖ اﺟﺘﻤﺎﻋﯽ،اﻧﺴـﺠﺎم اﺟﺘﻤﺎﻋﯽ،ارﺿﺎي ﻧﯿﺎز ﻣﺸﺘﺮﯾﺎن،ﮔﺮاﯾﺶ ﻫﺎي دﮔﺮﺧﻮاﻫﺎﻧﻪ)ﻣﺘﻐﯿﺮﻫﺎي ﻣﺴﺘﻘﻞ(و ﻣﯿﺰان اﻋﺘﻤﺎد اﺟﺘﻤﺎﻋﯽ )ﻣﺘﻐﯿﺮ واﺑﺴﺘﻪ( راﺑﻄﻪ ﻣﻌﻨـﺎداري وﺟـﻮد دارد و در اﯾﻦ ﻣﯿﺎن ﺗﻨﻬﺎ ﺑﯿﮕﺎﻧﮕﯽ اﺟﺘﻤﺎﻋﯽ راﺑﻄﻪ ﻣﻌﻨﺎداري ﺑﺎ ﻣﯿﺰان اﻋﺘﻤﺎد اﺟﺘﻤﺎﻋﯽ ﻧﺪارد و ﺑـﺮ اﺳـﺎس ﺗﺤﻠﯿـﻞ رﮔﺮﺳـﯿﻮن از ﺑـﯿﻦ ﻣﺘﻐﯿﺮﻫـﺎي ﻣـﻮرد ﺑﺮرﺳﯽ ﺳﻪ ﻣﺘﻐﯿﺮ اﻧﺴﺠﺎم اﺟﺘﻤﺎﻋﯽ، رﺿﺎﯾﺖ اﺟﺘﻤﺎﻋﯽ و ارﺿﺎي ﻧﯿﺎز ﻣﺸﺘﺮﯾﺎن ﺑﺮ ﻣﯿﺰان اﻋﺘﻤﺎد ﻣﺸﺘﺮﯾﺎن ﺗﺎﻣﯿﻦ اﺟﺘﻤﺎﻋﯽ ﻣﻮﺛﺮ ﺑﻮده اﻧـﺪ. ﻫﻤﭽﻨـﯿﻦ ﺗﮑﻨﯿﮏ ﺗﺎﭘﺴﯿﺲ ﻧﺸﺎن داد در ﺗﻮزﯾﻊ ﻓﻀﺎﯾﯽ ﻣﯿﺰان اﻋﺘﻤﺎد اﺟﺘﻤﺎﻋﯽ ﻣﺸﺘﺮﯾﺎن ﺗﺎﻣﯿﻦ اﺟﺘﻤﺎﻋﯽ ﺑﻪ ﺗﺮﺗﯿﺐ ﻣﺤﻼت ﺻﻒ ﺳﺮ، ﭘﺎره ﺑﯿﺠـﺎر، ﻣﻌﻠـﻮﻟﯿﻦ و ﺳﻠﯿﻤﺎن داراب، ﮐﻮي اﻣﺎم رﺿﺎ، ﭘﯿﺮ ﮐﻼﭼﺎي، آزاد، آج ﺑﯿﺸﻪ و ﻧﺨﻮدﭼﺮ ﺑﯿﺸﺘﺮﯾﻦ ﺗﺎ ﮐﻤﺘﺮﯾﻦ ﻣﯿﺰان اﻋﺘﻤﺎد را داﺷﺘﻪ اﻧﺪ. ﻧﺘﯿﺠﻪ ﮔﯿﺮي: ﻣﯿﺰان اﻋﺘﻤﺎد اﺟﺘﻤﺎﻋﯽ ﻣﺸﺘﺮﯾﺎن از ﺗﺎﻣﯿﻦ اﺟﺘﻤﺎﻋﯽ در ﺷﻬﺮ رﺷﺖ ﻣﺘﻔﺎوت ﺑﻮده اﺳﺖ و اﯾﻦ ﺗﻔﺎوت ﺑﺎ ﺑﺮرﺳﯽ ﻋﻮاﻣﻞ ﻣﻮﺛﺮ ﺑﺮ ﻣﯿـﺰان اﻋﺘﻤﺎد اﺟﺘﻤﺎﻋﯽ در ﺳﻄﺢ ﻣﺤﻼت درك ﻣﯽ ﺷﻮد

Introduction: Social trust is the result of social interaction and action among members of society that directly affects the context of society and facilitates social activities and thus paves the way for progress and development. Study in the field of social trust as one of the valuable characteristics of social capital and the basis of social participation seems to be necessary. Therefore, in the present study, an attempt has been made to examine this important issue among the clients of the Social Security Organization. Objectives: Includes the study of factors affecting the social trust of social security customers in the city of Rasht and its spatial analysis at the level of the studied areas. Methodology: The research method is descriptive-analytical and has been assessed in the study area with the help of a questionnaire and the opinions of 365 respondents. Pearson correlation coefficient, regression analysis and TOPSIS technique have been used in this path. Geographical scope of research: The city of Rasht is a territory whose eight neighborhoods have been selected as a model community. Result and Discussion: The results of Pearson correlation coefficient show that there is a significant relationship between the feeling of social security, social responsibility, social satisfaction, social cohesion, customer satisfaction, altruistic tendencies (independent variables) and the level of social trust (dependent variable). an‎d in the meantime, social alienation alone has no significant relationship with the level of social trust. Based on regression analysis, among the studied variables, three variables of social cohesion, social satisfaction and customer needs have been effective on the level of trust of social security customers. Also, TOPSIS technique showed that in spatial distribution, the level of social trust of social security customers had the highest to the lowest level of trust in the neighborhoods of Safsar, Pareh Bijar, Malolin and Soleiman Darab, Koye Imam Reza, Pir Kolachai, Azad, Aj Bishe and Nokhodchar, respectively. Conclusion: The level of social trust of customers has been different from social security in the city of Rasht, and this difference is understood by examining the factors affecting the level of social trust at the neighborhood level.