پديد آورندگان :
عبدي نژاد، علي دانشگاه علم و صنعت ايران - دانشكده‌ي مهندسي صنايع , تيموري، ابراهيم دانشگاه علم و صنعت ايران - دانشكده‌ي مهندسي صنايع , پورمحمدي، فهيمه دانشگاه علم و صنعت ايران - دانشكده‌ي مهندسي صنايع
كليدواژه :
توسعه‌ي محصول جديد , راهكار جايگزيني دومحصولي , پيكربندي زنجيره‌ي تأمين , انتخاب تأمين‌كنندگان , چرخه‌ي عمر محصول
چكيده فارسي :
ارائه‌ي محصولات جديد در محيط رقابتي كسب‌وكار الزامي است. پيكربندي زنجيره‌ي تأمين هنگام توسعه‌ي محصولات جديد، منجر به پيروزي در عرصه‌يرقابت مي‌شود. در تحقيق حاضر، يك مدل عدد صحيح مختلط براي زنجيره‌ي تأمين چهارسطحي توسعه داده شده كه در آن تصميماتي همچون انتخاب اجزاي زنجيره، ميزان توليد و زمان طراحي محصول بهينه مي‌شود. براي نشان دادن كاربرد مدل، 15 مسئله از صنعت لوازم ديجيتال با ابعاد مختلف به صورت دقيق حل شده است. تحليل حساسيت روي پارامترهاي قيمت فروش و هزينه‌ي توليد انجام شده كه با افزايش 10 درصد قيمت فروش و ثابت بودن تقاضا، تابع هدف 16 درصد بهبود خواهد داشت. همچنين راهكار
جايگزيني دومحصولي با حالات مختلف تك‌محصولي مقايسه شده كه حالت دومحصولي نسبت به بهترين حالت تك‌محصولي 6 درصد بهبود دارد. نوآوري اصلي مقاله، پياده‌سازي راهكار جايگزيني دومحصولي است و نشان داده شده كه در بعضي مسائل واقعي راهكار دومحصولي نسبت به حالت تك‌محصولي كارايي بهتري دارد.
چكيده لاتين :
Introducing new products for companies in a competitive business environment is imperative. Designing an appropriate supply chain for the successful development of new products leads to growth and success in the competition. Supply chain design or configuration is essential to the success of a business since it can increase the profit of the whole supply chain. Supply chain management aims to determine the link between network components and specify the inventory level in each part of the supply network, production quantity, manner of transportation, and other related problems. Also, during the new product development process, companies encounter decisions such as producing independent products, immediate replacement of a new product with an old one (single-product rollover strategy), or gradual replacement over several periods (dual-product rollover strategy). A dual-product rollover strategy can be more efficient and less costly in some cases, although it has received less attention. In the present study, the four-level supply chain (including suppliers, manufacturers, distributors, and customers groups) model for old and new products is presented by considering a dual-product rollover strategy. Objective function consists of net profit for manufacturers and distributors, cost of customer dissatisfaction, cost of unemployment resources, and cost of designing new products. Also, constraints control the equality between production and inventory with the flow of products, production capacity, product rollover strategy, shipping the goods after that connection determined, and level of initial inventory. The model is solved by GAMS software using
actual data from a company that is active in the digital appliance industry and produces wired and wireless headphones as non-independent products (it is implied that with launching the wireless headphone, demand for wired headphones is reduced). After presenting the results, sensitivity analysis is performed on the parameters to determine the most effective ones on the objective function. Then, the results of solving this model under a dual-product rollover strategy are compared with those of the single-product rollover strategy (the model can be converted into a single-product rollover strategy by modifying rollover parameter), and managerial insights are presented.
