راﺑﻄﻪ ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ ﺗﯿﻢ ﻣﻠﯽ ﺑﺎ وﺟﻬﻪ و ﻫﻮﯾﺖ ﺗﯿﻢ ﻣﻠﯽ ﻓﻮﺗﺒﺎل اﯾﺮان.

The Relationship Between Social ResponsibilityImage and the Identity of Iran National Football Team

ﻫﺪف ﭘﮋوﻫﺶ ﺣﺎﺿﺮ ﺗﻌﯿﯿﻦ راﺑﻄﻪ ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ ﺑﺎ وﺟﻬﻪ و ﻫﻮﯾﺖ ﺗﯿﻢ ﻣﻠﯽ اﯾﺮان ﺑﻮد. روش ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮ ﺗﻮﺻﯿﻔﯽ ﺑﻪ روش ﻫﻤﺒﺴﺘﮕﯽ ﻣﯽﺑﺎﺷﺪ ﮐﻪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻧﺮﻣﺎل ﺑﻮدن دادهﻫﺎ از روش رﮔﺮﺳﯿﻮن ﮔﺎم ﺑﻪ ﮔﺎم اﺳﺘﻔﺎده ﮔﺮدﯾﺪ. ﺟﺎﻣﻌﻪ آﻣﺎري ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮاز ﻣﺴﺌﻮﻟﯿﻦ ﻓﺪراﺳﯿﻮن ﻓﻮﺗﺒﺎل، ﺳﺎزﻣﺎن ﻟﯿﮓ، ﻣﻌﺎوﻧﺖ ﺣﺮﻓﻪاي و ﻗﻬﺮﻣﺎﻧﯽ وزارت ورزش و رﺳﺎﻧﻪﻫﺎي ﻣﮑﺘﻮب و ﻣﺠﺎزي ﺣﻮزهي ورزش اﻧﺘﺨﺎب ﺷﺪ. ﻧﻤﻮﻧﻪ آﻣﺎري ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮ 77 ﻧﻔﺮ ﺑﻮدﻧﺪ ﮐﻪ ﺑﻪ روش ﻧﻤﻮﻧﻪﮔﯿﺮي در دﺳﺘﺮس اﻧﺘﺨﺎب ﺷﺪ. اﺑﺰار ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮ ﭘﺮﺳﺸﻨﺎﻣﻪ ﺑﻮد و از ﭘﺮﺳﺸﻨﺎﻣﻪﻫﺎي ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ ﭼﻨﮓ ووك )2012( ، ﭘﺮﺳﺸﻨﺎﻣﻪ وﺟﻬﻪ ﺗﯿﻢ وﯾﻨﺘﺮ و ﮔﺮاف )1996( و ﭘﺮﺳﺸﻨﺎﻣﻪ ﻫﻮﯾﺖ ﺗﯿﻤﯽ ﮔﺎﯾﻨﺮ و ﺳﻮاﻧﺴﻮن )2002( اﺳﺘﻔﺎده ﮔﺮدﯾﺪ. ﯾﺎﻓﺘﻪﻫﺎي ﭘﮋوﻫﺶ ﻧﺸﺎن ﻣﯽ دﻫﺪ ﻣﻮﻟﻔﻪﻫﺎي اﺧﻼﻗﯽ، ﻗﺎﻧﻮﻧﯽ و اﻗﺘﺼﺎدي ﺑﯿﺸﺘﺮﯾﻦ راﺑﻄﻪ را ﺑﺎ وﺟﻬﻪ ﺗﯿﻢ ﻣﻠﯽ دارﻧﺪ و راﺑﻄﻪ ﮐﻤﺘﺮي را ﺑﺎ ﻫﻮﯾﺖ ﺗﯿﻢ دارد از ﺑﯿﻦ ﻣﻮﻟﻔﻪﻫﺎي ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ ﺑﻪ ﺗﺮﺗﯿﺐ ﻣﺴﺌﻮﻟﯿﺖ اﺧﻼﻗﯽ، اﻗﺘﺼﺎدي و ﻗﺎﻧﻮﻧﯽ ﺑﯿﺸﺘﺮﯾﻦ راﺑﻄﻪ را ﺑﺎ وﺟﻬﻪي ﺗﯿﻢ ﻣﻠﯽ دارﻧﺪ. در ﮔﺎم اول ﻣﺴﺌﻮﻟﯿﺖ اﺧﻼﻗﯽ 72 درﺻﺪ از وارﯾﺎﻧﺲ وﺟﻬﻪ ﺗﯿﻢ ﻣﻠﯽ را ﺗﺒﯿﯿﻦ ﻣﯽ ﮐﻨﺪ. در ﮔﺎم دوم ﻣﺴﺌﻮﻟﯿﺖ اﺧﻼﻗﯽ و اﻗﺘﺼﺎدي درﻣﺠﻤﻮع 83 درﺻﺪ از وارﯾﺎﻧﺲ وﺟﻬﻪ ﺗﯿﻢ ﻣﻠﯽ را ﺗﺒﯿﯿﻦ ﮐﺮدﻧﺪ. در ﮔﺎم ﺳﻮم ﻣﺴﺌﻮﻟﯿﺖ اﺧﻼﻗﯽ، اﻗﺘﺼﺎدي و ﻗﺎﻧﻮﻧﯽ درﻣﺠﻤﻮع 84 درﺻﺪ از وارﯾﺎﻧﺲ وﺟﻬﻪ ﺗﯿﻢ ﻣﻠﯽ را ﺗﺒﯿﯿﻦ ﮐﺮدﻧﺪ. ﻫﻤﭽﻨﯿﻦ ﻣﻮﻟﻔﻪﻫﺎي ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ ﺑﺎ ﻫﻮﯾﺖ راﺑﻄﻪ ﭘﯿﺶ ﺑﯿﻨﯽ ﮐﻨﻨﺪه اي ﯾﺎﻓﺖ ﻧﺸﺪ. ﻣﺴﺌﻮﻟﯿﻦ ﻓﺪراﺳﯿﻮن ﻓﻮﺗﺒﺎل ﺑﻪ ﻣﻨﻈﻮر ﺗﻘﻮﯾﺖ وﺟﻬﻪ و ﻫﻮﯾﺖ ﺗﯿﻢ ﻣﻠﯽ ﺑﺎ ﺑﻬﺮه ﮔﯿﺮي از ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ ﻣﯽﺗﻮاﻧﻨﺪ اوﻟﻮﯾﺖ اﻗﺪاﻣﺎت ﺧﻮد را ﺑﻪ ﺗﺮﺗﯿﺐ ﺑﻪ ﻣﻮﻟﻔﻪﻫﺎي اﺧﻼﻗﯽ، اﻗﺘﺼﺎدي و ﻗﺎﻧﻮﻧﯽ اﺧﺘﺼﺎص دﻫﻨﺪ.

The aim of this study was to determine the relationship between social responsibility image and the identity of the national team of Iran. The research method is descriptive and correlation of data with respect to the normal regression was used. Statistic population was selected from the president of football federations, league organization, the deputy of professional and championship of the ministry of sports and actual and virtual media in the field of sports. A sample of 77 subject were selected by available sampling . The research tool was a questionnaire and Cheng-Wook (2012) social responsibility questionnaires, Winters & Graf team image questionnaire (1996) and Gunner & Swanson team identity questionnaire (2002) were used. Results showed that the components of the ethical, legal and economic relationship with the most prestige of the national team and team identity is less than the social responsibility component of the moral, economic and legal relationship in the most prestige-in national team. The first step is a moral responsibility to explain 72% of the variance image of the national team. In the second step, moral and economic responsibility for a total of 83% of the variance explained the image of the national team and in the third step, moral, economic and legal responsibility explain total of 84% of the image of the National team variances. . As well as social responsibility component with a predictive relationship was found identity in this context. Football Association to strengthen the image and identity of the survival advantage of social responsibility could be in the order of priority measures to ethics, economic, legal allocate Federation in this field can also fundamental in terms of social responsibility activities.