طراحي و تبيين الگوي ارتباط سازماني در فرايند كارآفريني سازماني (با تاكيد بر شركت هاي بخش سراسري ايران )

Organizational communication constituents play an important role in development of entrepreneurship. If the constituents along with the process of generation, implementation and exploitation of new ideas are defined in a correct way they can be effective in betterment, facilitation, and quickening of the consequences related to the organization entrepreneurship goals. Therefore offering a pattern for explaining the role of the constituents of organizational communication (Including communication style, channel, direction and content), in the process of entrepreneurship in naaonal distribution companies has been the main aim of the present research. The conceptual research model was approved by descriptive research methods of correlation and statistical tests, qui square, factor analysis, principal component analysis, kolmogorov - smirnov test, structural equation. The offered method is the model that has paid attention to the role of organizational communication constituents concerning entrepreneurship.