بهره مندي جوانان روستايي ايران از تلويزيون

Utilization of the Iranian Rural Youth from Television

This article is a summary of a survey carried out by the researcher in 200(1. In this survey, 8730 rural youth who were 15-24 years old have been selected from 20 provinces. Among them, %95.9 have television sets (%49.2 colour TV, %50.8 black & white TV). According to this survey: %41.7 watch channel 3 programs, %33.2 watch channel 1 programs, %16.9 watch channel 2 programs, Less than %3 watch channels 4&5 programs. This survey shows that %21 of these people live in frontier provinces, but merely one per cent of them prefer watching the foreign TV progerams, especially in Southern provinces. Furthermore, this survey implies that about %81.5 of the people watch the movies broadcasted on fridays, %562 prefer watching the sports programs. and %231 of them watch the news. According to this survey, the satisfaction rate from the radio and television programs among the rural youth is as follows: %47.1 high; %37.5 mean; %15.4 low and dissatisfied. Meanwhile, the above rate is generally higher among the rural young ladies. Those who live far from the cities are more satisfied than those who live near the cities. The rural young men mainly select channel 3; whereas, the ladies prefer the programs of channel 1.