بررسي وضعيت آگهي در روزنامه هاي عصر قاجار با تاكيد بر آگهي كتاب

Consideration of advertisement situation in Ghajar period newspapers with emphasis on book advertisement

This paper considers cultural advertisements in Ghajar period press. Eleven titles of the most important government and nongovernment periodicals were considered by using documentary research and content analysis method. These periodicals are: Vaghayea Ettefaghieh, Daulat Ellieh Iran, Akhtar,... Coming into existance, transformation, and historical course of propaganda and advertisement in Iran and in the world were considering matters. Findings show that highest portion of cultural advertisements are allocated to Akhtar and Mapes Newspapers respectively, and book element with 55.6 and show element with 0.1 percent have allocated highest and lowest portions of cultural advertisements, among other elements, to themselves respectively. Most of the advertisements have Iranian nationality, and most of them are printed on the last page in most of the newspapers, surface under printing are not exceeding than 50 centimeters, and from style point of view, 72.2 percent of advertisements had easy and informative style.