مدل تصميم گيري برون سپاري خدمات

Strategic Outsourcing of Services: A decision and procedural framework

The 1990 have been the outsourcing of services becomes one of the best widely talked about and implemented management tool for organizational change by the corporate world. However, there is a little academic research in this area. This study (article) is aimed at bridging the research gap by identifying and addressing one of the most widely quoted issues pertaining to outsourcing of services. I.e. hatw does a firm decide what service activity to outsource? One of the most popular frameworks for examining the "make or buy" decision in the past has been the transaction cost analysis (TCA) framework. However, much of this research has focused on the make-or-buy decision of product manufacturing activities, to the neglect of services. Services, due to their inherent characteristics of intangibility, inseparability, heterogeneity, and perishability, and due to the unique nature of their "production" and "delivery", necessitate modifying and revamping the existing framework for the make-or-buy decision. In this Study (article) , a conceptual framework is developed that helps decide what service (service activity) a firm should outsource and what it should retain in house. This fuzzy logic model (conceptual framework) is presented in Matrix (PTO Decision Matrix).PTO Decision Matrix has 11 Rows and 11 Columns that contain characteristics of services. Inputs of model are characteristics of services and output is Propensity to outsource.