كليدواژه :
متن زندگي , علوم اجتماعي , فوتبال , نظم معنايي , كالاگرايي , پارادوكس نوسازي , cultural modernization , life context , semantic order , merchandise , the formation of new status , modernization paradox
چكيده لاتين :
In this article, football has been considered and studied as a social cultural modernization context.
From the researcherʹs point of view, football is a prevalent context in which it has been presented and supported by the new social forces quite voluntarily. Today football has been considered not only as a lair play but also as a life context. At the end, the researcher has tried to demonstrate what this new status means, on the basis of a Weberian approach, or what the nature of this new event is.
