رويكردهاي نظري خريد: از جامعه شناسي تا مطالعات فرهنگي

Shopping Theoretical Approaches: From Sociology to Cultural Studies

This article examines shopping theoretical approaches in social sciences. The first approach is formal sociological tradition. In this approach emphasis is on typology of shoppers. In the Second approach, shopping is studied in the light of consumption. Benjamin studies shopping centers as spaces for dominant of bourgeoisie. The other approach is cultural studies. In this tradition emphasis is on shopping itself. Shopping in cultural studies indicates a shift from production to consumption. Shopping is identified as a realm of social action, interaction and experience that increasingly structures the everyday practices of urban people.