چشم انداز شهري محله : پيشنهاد يك چارچوب مفهومي براي صورتبندي بيانيه چشم انداز

CITY/ COMMUNITY VISION: PROPOSING A CONCEPTUAL FRAMEWORK FOR VISION STATEMENT FORMULATION

T he significance of vision and visioning in marking the economic, social and physical destiny of cities and communities can not be overstated and that is why it has appropriately been labeled as the Heart of strategic planning and design process. A review on the related literature reveals that while several varied visioning models are readily available, nevertheless there is a significant gap in our knowledge as far as the systematic formulation of the "vision statement" is concerned. This article aims to present a conceptual frame-work to facilitate the systematic development of city/ community vision statements, and to base the process on sound theoretical underpinnings depicting a comprehensive and multifaceted picture of the city/ community as it would look like in a relatively distant future. In so doing, first a review on the concept of city/ community vision has been carried out; next examining two general models of visioning, i.e. C.D.S Model and Oregon Model , the place of " Vision Statement Formulation" within the overall process of visioning activity has been underlined; then a multitude of exemplar vision statements excerpted from several statutory planning documents has been analyzed; and finally a conceptual framework for the systematic formulation of vision statement has been proposed and tested . The findings of the study indicate that in pursuit of sound theoretical foundations for vision statement formulation process environmental cognition theories such as those of Lynchʹs City Image (1960) and Goledgeʹs Anchor-point Hypothesis (1978) could be instrumental. Subsequently drawing on this body of literature, a conceptual framework for the systematic formulation of vision statement has been established and through an experimental application of the suggested framework in the Tehranʹs CBD Regeneration Plan its validity has been tested and reported.