بررسي گرايش متخصصين تغذيه به مصرف ماهي در ايران‌

An investigation of fish consumption attitude among nutrition experts in Iran

Nutrition experts have a large audience form the general public, so they can exert high impacts on the fish consumption attitude of the lay people. As sueh, we deemed an investigation of the fish consumption attitude of nutrition experts of great importance in fish extension planning and policy making. We selected 144 nutrition experts and interviewed them in September 2005. The results showed that 64% of the respondents believed advertisement on fish consumption could have high to very high effect on the promotion of fish consumption attitude of the people. The experts believed that a significant relationship exists between success in promotion of fish consumption in the general public and peopleʹs age (P<0.05). 74% of respondents believed that market expansion and access to it would promote the consumption while and 34% noted that trust in the seller was of higher importance. 40% of respondents preferred gutted fish or fillet, fresh or frozen. Overall, fish market expansion, advertisement and promotion, health factors, quality and trust in the seller were flagged by the experts to have effects in increasing fish and fishery products consumption in Iran. • Corresponding