عنوان مقاله :
بررسي نيازهاي دانشجويان از سيستم مديريت ارتباط با دانشجويان )SRMS( مورد مطالعه: دانشكدهي مديريت دانشگاه تهران
عنوان به زبان ديگر :
Analyzing of Students Requirements from Student Relationship Management System (SRMS): Faculty of Management Tehran University
پديد آورندگان :
فرهنگي، علي اكبر 1321- نويسنده دانشگاه تهران- دانشكده مديريت- دانشيار Fargangi, Ali Akbar , نوري، روح الله نويسنده موسسه مطالعات و پژوهش هاي بازرگاني ؛دانشگاه تهران Nouri, R , اسفيداني ، محمدرحيم نويسنده Esfidani, Mohammad R
اطلاعات موجودي :
فصلنامه سال 1386 شماره 27
رتبه نشريه :
فاقد درجه علمي
كليدواژه :
مديريت ارتباط با مشتريان , مديريت ارتباط با دانشجويان , چرخه ي عمر روابط با دانشجويان , دانشكده ي مديريت
چكيده لاتين :
For many companies, it is necessary to analyze and satisfy their stakeholder needs. Customer Relationship management (CRM) is a powerful tool for analyzing and satisfying the customer need. And information and communication technology (ICT) can be useful. Students are the most important stakeholders in universities, in other word, they are the customers of universities and long term relationship with them is very important. So many universities are interested in student relationship management system (SRMS). Analyzing the student needs is the first step for implementation of such systems. The contribution of the paper is the combination of Student relationship lifecycle (SRLC) and Ian Chasten Model for Identifying and classification of students needs from SRMS and it is devided into three Categories: Informational, Transactional and relational needs.
عنوان نشريه :
پژوهشنامه علوم انساني و اجتماعي دانشگاه مازندران
عنوان نشريه :
پژوهشنامه علوم انساني و اجتماعي دانشگاه مازندران
اطلاعات موجودي :
فصلنامه با شماره پیاپی 27 سال 1386
كلمات كليدي :
#تست#آزمون###امتحان