سرمايه اجتماعي: سرمايه‌اي نو در عصر ارتباطات‌

Social Capital: New Capital In Communication Age

The evolution from an Industrial Society to a Know/edge Society is characterized by the rapid growth oj intangible assets lind social activities with regard to tangible resource and physical based proce.~·~·es. Due 10 these. social capual is one ojthe forms of cap/luI of the World Blink ctussificution fhat IS acquiring rhe most importance. This capital is the shared knowledge, understanding, norms, rules and expectation about patterns oj interactions that groups (If individuals bring to a recurrent activitv. when thev tace social dilemmas or collective-action situations. The main purp05e of this research is introducing social capital as a different and /lev.ʹ capital in Knowledge Society. and conssdenng //1>ʹ dʹme/lSIUIIS and d!fJerentcharactenstics in measuring it.