عنوان مقاله :
رابطه بين مديريت كيفيت جامع و رضايت مشتريان در بخش خدمات
عنوان به زبان ديگر :
The relationship between TQM and customer satisfaction in service sector
پديد آورندگان :
خنيفر، حسين نويسنده Khanifar, Hossein , حيدرنيا، حسين نويسنده Heidarnia, Zahra
اطلاعات موجودي :
فصلنامه سال 1385 شماره 14
كليدواژه :
كيفيت , مديريت كيفيت جامع , رضايت مشتريان , بخش خدمات
چكيده لاتين :
This article examined the relationship between total quality management (TQM) and customer satisfaction in service sector. TQM and customer satisfaction is discussed in this survey. In the other part of the article, the research methodology is described that encompass hypothesis, research methodology, the statistical population and the sample are explained.
This research is a field research. Tools of data collection are closed- ended questionnaire and interview. Statistical population is unlimited and sample size is 120 persons. Statistical technique that is used are spearman correlation coefficient. The data is analyzed by spss software. Based on the results of research, there is a meaningful relationship between TQM and customer satisfaction.
عنوان نشريه :
مديريت فرهنگ سازماني
عنوان نشريه :
مديريت فرهنگ سازماني
اطلاعات موجودي :
فصلنامه با شماره پیاپی 14 سال 1385
كلمات كليدي :
#تست#آزمون###امتحان