ضرورت تجارت الكترونيك در ايران با توجه به نقش آن در بهره وري بنگاه هاي كشورهاي پيشرو

The Necesity Of Electronic Trade In Iran With Attention to its role In Productivity of Firms in Advanced Countries

Electronic commerce means doing all stages of commerce via computers and telecommunications without physical presence in it. Electronic commerce is not a tool besides other tools, but a new approach and method. A tactical approach for implementation of e-commerce could be dangerous and there should be a strategic approach. Electronic commerce attacks the traditional methods and causes a great deal of changes in organizations. Nowadays many countries consider this to advance their grade of competence in the international market. Each country may encounter some obstacles in using e-commerce. In this research these obstacles in Iran have been considered in four groups as follows: Lack of people information about capabilities and restrictions of e-commerce, lack of useful information in commercial information networks, lack of cooperation of relevant institutions, lack of hardware, software, and telecommunication infrastructures for e-commerce A strong impact was shown for each of these four items on e-commerce improvement.