بررسي تطابق خدمات بازاريابي سازمان توسعه تجارت ايران با انتظارات صادركنندگان

Coincidence Survey ofTPOJ,s Marketing Services with Exporterʹs Expectation

Nowadays Export development approach is introduced as an accepted principle in my countryʹs external commerce and managers attend trade facility. Since Topʹs mission is make policy, support, make needful infrastructure and facilities creation for businessmen, Topʹs marketing services have been survey in my research until exporterʹs expectations is identified completely. Marketing services in my research in four categories have been attended that encompass information, training, publication and promotion. First hypothesis is existence of meaningful difference between existent status and expectational status about marketing services was offered. All of secondary hypothesis about kinds of marketing services was offered. Questionnaire with simple chancy sampling was distributed between exporters companies in past three years. All of hypothesis by T student test supported. Also kinds of marketing for improvement solution offer have been referenced that according to gap are information, promotion, publication and training.