تلويزيون و انتخابات رياست جمهوري در ايران

A Comparative Study ofElectoral Approaches: Discourse Analysis of Editorials of the Two Dailies of ʹJomhuriye-e-Eslamiʹ and Keyhanʹ About Iranʹs s" Parliament RunoffElections

The 9/h presidential elec tion in Iran was a turning point in the rol e of television in electoral camp aigns. It seems that talk shows, the candidates ʹ campaign videos, and TV debates among political figures advocating the candidates had a key role in the viewers ʹ op inions towards the candidates. and in their final decision. Employing the results of a number of studies including the qualitative interviews with people by the auth or in the months following the victory ofpresident Ahmadinejad, the present article dis cusses the role ofiRIB in the individualsʹ final vote. The research finding show thai television, at least in the 9Jh presidential election, was important reference ofpeople for knowing candidates