تجزيه وتحليل اقتصادي مسائل بازاريابي و صادرات زعفران در ايران با تاكيد بر استان فارس

Economic Analysis of Saffron Marketing and Exporting Issues in Iran With an Emphasis on Fars Province

This study is carried OUI with the objective of analyzing thc marketing of saffron in Fars Province and the lac tors at work in saffron exports in Iran. The results show that there are two main avenues of saffron marketing in Fars Province: First producers, groceries and consumers with a total margin of 500 thousands Rials, and secondly, producers, whole-sellers, retailers and consumers with a total margin of 57.0 thousands Rials per one kg, The marketing costs and the share of contractors from the marketing costs in the first avenue were 351 thousands Rials and 64 per cent, respectively, Similar figures for the second avenue were caleulated as 353 thousands Rials and 62 per cent, respectively. Price inefficiencies in the aforementioned avenues were about 17 and 68 per cent, respectively, The models for marginal marketing demonstrated that the retail prices and marketing costs were the effective factors marketing margins. In addition, the export supply function implies that Iranian saffron exports depend largely on the worldʹs prices,