طراحي الگوي عوامل موثر بر بكارگيري تجارت الكترونيكي در شركتهاي كوچك و متوسط smeS

Designing a Model of factors effecting on Small and Medium-Sized Business E-Commerce Adoption

E-commerce is globally developing and is as a business fashion, EC adoption results in many benefits. These benefits strengthen every companyʹs motivation toward EC adoption, Small companies because of their vital role in Iran economy can promote system productivity and efficiency, Identifying barrier and facilitators improve manager/owner of small business for planning and decision making. This paper tries to apply e - commerce expertsʹ viewpoints in presenting a conceptual model for identifying factors effect adopting e- commerce in small business. We design a 43item questionnaire with Likert five pointʹs scale. Total reliability of research instrument was calculated 0.94 based on Cronbach alpha. By examining 20 ecommerce expertʹs viewpoints through t- student andfreedman tests we test research hypotheses, The 6-stages proposed electronic maturity model has been proved (P