طراحي مدل رقابت پذيري در سطح بنگاه با استفاده از مدلسازي معادلات ساختار يافته و شبكه هاي بيزين

Designing Corporate Competitiveness Model through Structural Equation Model and Beysian Networks

This study aims to design a model for measuring corporate competitiveness. A survey was conducted among a sample of 500 experts familiar with the field, managers and experts of Iran National Petrochemical Company (INPC) and its major customers. Based on the gathered data (returned questionnaires were 262) we designed a model which includes three factors: organization input, the market position of the firm and its creativity and innovation capacity. The model was tested through factor analysis, structural equation model and baysian network. Results show that INPCʹs competitiveness follows the corporate resource approach. It is suggested that INPC should apply a mixture of corporate resource approach and ability of creation and innovation approach.