تحليل محتواي پيامهاي بازرگاني تلويزيوني با تاكيد بر طبقه اجتماعي و سبك زندگي

Content Analysis of TV Commercials Regarding the Social Class and Life Style

Commercial ads, which are considered as one of the main and inseparable parts of audiovisual media as well as print one, could have significant and multiple functions. On the one hand they introduce the new product and goods; on the other hand, they spark off consumer and consumerism. Representation depicted in the commercial ads has always been in the center of media studies ʹfocus as well as the way of reprinting social class and life style in them. The present research has been conducted through content analysis. The ads have been selected among those broadcasted before and in the middle of highly-desired and highly-viewed soap operas (march to September 2005) and the size of sample is 110.