اخلاق فضيلت محور در رسانه (مطالعه موردي خبر و خبررساني)

Virtue-based Ethics in Media "A case study on news and broadcasting"

Background: There are two theories proposed by problem-based approaches to distinguish good acts from bad ones in nonnative ethic: Teleoligism, which connects the goodness or badness of an act to its implications; and the Deontologism that relates the morality of an act to its characteristics of its nature. These two theories underlie reductionism, individualism and indifference to variety of people and conditions. These problems lead us to the Virtuebased Ethics. In this approach, an act is moral when it has adequate function in human society and leads the society to the happiness. This point of view focuses on the context of an act; and ethical training of society members. When we say: "media responsibility for the ethics in society", it means that media should involve in the ethical training of society and the accession of moral virtues. It seems that the virtue-based approach hasnʹt been an important matter in broadcasting, and it is possible to show a relation between problem-based approach and news values. Conclusion: In the virtue-based point of view, educational effects of reports are criteria for the writing and broadcasting them. So the broadcasting of news is not a simple action of informing, but it has ethical effects in society.