پيمايشي درباره كژكاركردهاي پنهان مشتري گرايي در نهادهاي آموزشي

Customerism, the Terminator of the Latent Functions of Educational Institutions

Nowadays "customerism " as a commercial philosophy has penetrated to all social institutions. Educational institutions as well as others have affected by spectre of customerism. This article introduces educational institutions as value-making entities not value-free ones and accentuate to value-infusing as a latent function of universities and schools. Customerism resulted in "technique porting", "legitimate duping", "research beggary", "research mafia" and "state and industries eulogizing" in educational institutions.