اولويت بندي عوامل اثربخش تارنما (web) در شركت هاي خدمات بازاريابي

Priority of Related Parameterʹs on Effectiveness of Web in Marketing Companies

By universalities of World Wide Web the companies are rushing to have a presence on the web. However, many companies do not know how the web would be effective for them or how to increase the effectiveness of the web. Few empirical studies have also been done by marketing companies to find out the ways for increasing the effectiveness of their webs. By studying of the practices made by 136 managers of marketing companies in Tehran province and by using the models giving by Mr. Lynn and his collogues we found that the effectiveness of the companies can be improved if the following situations could be provided: A) Studying and familiarity of the company employees with the world utilizations of the web for reaching profitable targets and marketing strategies. B) Improving the co-operations between marketing units and IS/MIS. The other finding of the study is the priorities of variables proposed by Mr. Lynn and collogues for the effectiveness of the web in community.