نوآوري ارزش در صنعت خدماتي درماني

Value Innovation In Healthcare

It is not a long time that value innovation concept and even other managerial evaluation systems enter healthcare industry. Years were passing but healthcare, as one of the biggest industries of the world, was disrespected because they thought itʹs all belonging to physicians. Today, moving with the world by its rapid changes in different science fields, is impossible with traditional healthcare management methods. Even incremental improvements can not satisfy this need and the only way is to catch higher competitive advantages to secure the business survival. Value innovation is one of these methods which is the subject of this article. This paper is useful to awake healthcare industry managersʹ long sleep in creating a new image from the possible future and using them in value added processes for patients which all will lead it to the industry survival. First "innovation" and "value innovation" concepts will be defined strategically as an effective tool for creating value. Then value curve, as an instrument for presenting firmʹs positions in innovative movements, will be described and finally, innovation logic in strategic fields will be demonstrated. In this part, the case of Hasheminejad Hospital will be brought to show how a public hospital gets one of healthcare innovation samples in Iran.