ارائه مدلي به منظور ارزيابي عملكرد شركت هاي حمل و نقل عمومي در ورود به تجارت الكترونيكي

companies in e-commerce adoption: A case study of RAJA passenger trains company

Improving public transportation services is one of the major factors for enhancing the quality of peopleʹs life in todayʹs societies. The quality enhancement of transportation services requires increasing coordination in processing and also providing the people with the easiest and the fastest ways to access the services. Given its potentialities, the e-commerce can be considered as a base for improving and evolving the public transportation processes. Thus the e-commerce adoption by public transportation companies is regarded as a step towards enhancing their processes. This paper regarding the models of e-commerce adoption and their analysis provides a proper model for appraising the performance of the transportation companies in e-commerce adoption. One of the public transportation companies (RAJA), a leading company in e-commerce adoption, has been examined in this paper using the provided model in order to apprise its performance. Questionnaires have been used for data gathering and for analyzing the collected data, Path analysis has been used to set the effects of the model variables on the performance of the company. By analyzing the gathered data, the effective indicators influencing the performance of e-commerce have been identified. Thus, using these indicators, a framework for appraising the performance of the public transportation companies in e-commerce adoption has been provided.