بررسي گروه هاي هدف در تبليغات هشتمين انتخابات مجلس شوراي اسلامي در شهر تهران

The Study of Target Groups in Eighth Parliament Election Campaign in Tehran

The main question of this research is how individual candidates, political parties and groups and the elected persons concerned with the target groups in their campaigns in eighth parliament election in Tehran? A sample of campaign items of candidates and political parties and groups including 329 individual candidates and 44 parties and groups is studied. Content analysis as a qualitative research method is delected for analyzing the data. The findings show the main concern of individual candidates and parties was with young people and women and in a low degree on poor, totally in eight target groups including children, women, young and elderly people, poor, religious and ethnic minorities, pensioners and disabled people. The campaigners showed less or no concern with pensioners, religious and ethnic minorities, and children, disabled and elderly people. The important finding is that the disabled and elderly people never mentioned in parties campaign. Large quantity of the women and youth groups voters and the possibility of attractiong their votes by comparison with other target groups, are the reasons of why candidates and parties have more concern with them.