استعاره چيست و چگونه در توليد طرح مايه اثر مي گذارد؟

Metaphor and Its Role in Creating C -cepts

Design process includes a series of complicated mental processes. A designer tries to develop a concept by encompassing diverse functions and influencing factors. This paper explains the metaphor as a technique for enhancing creative thinking. In contemporary architectural design, the ability to avert from the architectural problem and revert to abstract subjects such as nature or literature is instrumental in achieving a better understanding of the subject as well as creative thinking. The culminating point in use of metaphor surpasses physical analogy in search for fundamental concepts. ■ Rethinking Technology and Itʹs Part in th