طراحي الگوي چابكي در فرآيند توسعه محصول جديد با استفاده از مدل تحليل مسير در صنايع خودروسازي ايران

Agile New product Dvevlopment Model Using path Analysis Method for Iranian Auto Industries

The new product development process has not been more challenging than it is today. Change in customersʹ needs, pressure of global competition, and fragmentation of markets into smaller segments, rapid and never- ending changes in technological aspects and flexible production, force the NPD teams to introduce new products to their markets as rapidly as possible and reduce its cost with the high level of quality and reliability. In this paper, the critical success factors of agile NPD are introduced by applying the factor analysis method, then the relationships between these factors and agility power, also the degree of effects between them in the new product development process in Iranian automobile industry are modeled by using the Path analysis method. Identification and applying these factors can help the NPD mangers to increase their responsiveness power of new product and capture the competitive markets.