بررسي عوامل مؤثر بر تصميم گيري سرمايه گذاري در بورس اوراق بهادار تهران

An Investigation on Effective Factors on Investment Decision-Making in Tehran Exchange Market

Nowadays, investors take a broad rang of features into consideration. However, there has been little investigation on the methods of choosing different options between investors. Investors decision-making grow more complicated and get more risky day by day and the results of these decisionmakings can have an important affect on the peopleʹs lives, especially when retiring. We have little information about the effective factors on investorʹs decision-making. The following research will use an analytical approach in order to investigate these factors on investorʹs decision-making when buying shares. The same approach has been used in investigating choices of non-financial products which are effective on decision-making. Population in this research is those investors who are active in the market directly, and are partner in the company management indirectly. We use random sampling approach for selecting investors. Data was analyzed by SPSS program computer. The results illustrate that investors are less enthusiastic in risky transactions and speculation. Furthermore, financial priorities are much related to each other in decisions for buying shares. However, their importance is less than price fluctuations and also the trend of share prices in stock markets.