چكيده لاتين :
Insurance is one of the effective facilities of risk management for providing calmness and peace for society members. Endowment policies have a great position between other policies. These kind of policies, provide enough financial resources for a family, after their caretakerʹs death and also are profitable for saving aspect in addition, despite of other policies, the amount of money that was paid as premium, will be repaid to insured on deadline time and doesnʹt waste. Although, these kind of policies has a lot of advantages, there is no tendency for buying them, in Iran. This research, scrutinizing managerial problems of these policies from marketing aspect and in the framework of hypothesis that are relevant with 8P patterns function. These functions include: Process, Place, Product, Price, Promotion, Physical evidence, People, Personnel. Finally, after the Physical evidence function omitted and ranking other functions, 7P Pattern offered that include: promotion, Price, Personnel & ...
