بخش فارسي صداي آمريكا: توفيق يا شكست رسانه تلويزيوني در ديپلماسي عمومي

Voice of America: Success or Failure of a Broadcasting Media in Public Diplomacy

As the American cultural and educational institutions left Iran -as the aftermath of Islamic revolution and drop in Iran-U.S relation- the United States has applied international media as a public diplomatic pillar in relation with the Islamic Republic. Analyzing Persian service of Voice of America, the present study attempts to assess its influence in Iranian society. Applying Joseph Nyeʹs theory, and Boyd (1997), and Gilboaʹs (2000), this study specifies 4 different goals for international media. According to these goals, we have analyzed this broadcasting mediaʹs programs and studied Iranian audienceʹs message- receiving of VOA via questionnaire.