تحليل سلسله مراتبي جاذبه هاي تاريخي- فرهنگي شهرستان نيشابور

Analytic Hierarchy Process in Cultural- Historical Attractions of Neishabour

Planning for optimum benefit from sources and tourism destination attractions is necessary which means attractions what depends on complete and exact cognition of planning subject. Unfortunatly, has not been used any effective principle and acceptable scientific technique for plan development of destination attractions yet in Iran.Analytic Hierarchy process (AHP) technique is one of scientific- analytical techniques which provides investigation possibility of different alternatives to planners and managers. This method considering to simultaneous effect of the whole contributed criterions and the comparison of their points, prioritizes alternatives and determines the desirable alternative with usage of introduced terms. Assessment and making level for tourism attractions with multi purpose determination technique is the aim of this article. At first theoretical basic and "Analytic Hierarchy process Technique" expandability in assessment of tourism attractions were discussed. Dr. M. Ziaei Department of Faculty Allameh- Tabatabaei University Then by using this technique, Neishabourʹs cultural historical attractions have been analysed, prioritized and finally, have been made levels. Adaptation of making level attractions with "production life cycle model" and "cognitive pattern" are several findings of this research. The ultimate results showed city attractions with development priority have rested on three levels which be permitted to exist as some basic planning and making decisions for tourism managers of Neishabour.