بررسي تغييرات ارزش ها و رابطه ي آن با شكاف نسل ها (مطالعه موردي شهرستان استان مازندران)

A Survey on the Value Changes and its Relationship with Generations Gap (A case study in the cities of Mazandaran)

The present survey studies generations and the effective social factors causing value changes among the youth compared with middle-aged and adult generations in Mazandaran with a sample population of 820 females and males aged from 17 to 64. This is a conductive research and the data were gathered and analyzed through a questionnaire. Research data were gathered to test and verify Schwartz value scale items. In order to understand the different answers, the items were handled among the youth from the age of 17 to 29 years old alongside the middle aged people from 30 to 44 and adults from 45 to 64 years old. The framework of this research includes functionalism and structuralism in order to have a better understanding of value changes and generation differences. Although findings reveal some value similarities as for macro level values in terms of social and national levels, meaningful differences were observed in some of these value tendencies especially in individual and personal types of values or the ways to achieve theses values particularly among the young generations. The following social factors like; mass media, family type, social influence, reference group, social trust, and socioeconomic status and also demographic features such as age, gender, income, job and education have special roles in value changes within generations.