ارزيابي عوامل موثر بر سياستگذاري رسانه اي در حوزه ارتباطات ميان فرهنگي

Evaluating Factors Affecting Media Policy-Making in the Field of Cross-Cultural Communication

Media policy making can generally refer to planning, designing and decisions making in order to promote the objectives of media organizations, regarding the organization, environment and human resources. In decision making process, individuals and different groups with different social, cultural, values, beliefs, economic and political backgrounds are involved. The process of decision making deals with diversity of interests and the benefits. This means that any individual or group will pursue their own interests to benefit from the strategies according to their goals. This research is functional, purpose wise and descriptive (correlational), method wise. The research population includes all experts, professors and experts in the field of media and culture. In this population 86 experts were selected and the influence of each of the components on media policy making in the field of cross-cultural communication was evaluated. The results from testing the eight components in this study indicate that according to the experts, the external cultural factors were rated first and the external social factors were rated eighth in affecting media policy making in the field of cross-cultural communication. In addition, based on the findings of this study the external factors such as external cultural and political factors are of greatest importance to the internal factors in media policy making in the field of cross-cultural communication.