بررسي تأثيرگذاري عوامل بسته بندي بر فرايندهاي مختلف رفتار مصرف كنندگان محصولات غذايي

A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior

The purpose of this survey was to examine the relationship between packaging and food products consumer behaviors in Refah chain stores in Iran. This research in terms of goal is an application research and regarding data collection method, it is a survey-descriptive. One-way repeated measures analysis of variance was used to compare the impacts of packaging elements, visual and informational, on purchase decision in three stages (main hypothesis) and for evaluating different viewpoints of customers in terms of demographic variables, One-way analysis of variance(ANOVA) and Independent- Sample T test were used. Results show that, among demographic variables, age and educational of respondents have meaningful differences and all packaging elements are highly important for food products buyers and these elements can highly influence their purchase decisions.