بررسي رابطه بين سازگاري استراتژي كسب و كار با استراتژي توليدي و عملكرد شركت سايپاديزل

Relation Study of Business and Operation Strategies Consistency and Performance of Saipa Diesel Company

Automobile industry has a significant importance regarding the extent of performance range and potency in the field of employment; potential power of country for progress and development as well as attending the global markets has given a very specific position to the sub sector of heavy vehicles in automobile industry of our country that this potential power can be considered as a result of interior manufacturers authority in manufacturing the automobile body as well as inadvisability of exporting the complete automobile for superior manufacturers of the world. The over increasing complexity of competition and variability and vacillation of commercial environment in the todayʹs world would lead to least default of big companies to the overabundant problems for them; thus to survive in an industry, the necessity for having scientific guidelines and defined and compiled strategies seems indispensable while heretofore no specified, compiled or scientific locality has been determined for heavy vehicle industry of our country; therefore this research project is to consider the relationship between the linkage of manufacturing-business strategies and performance of Saipa Diesel as a subset of Saipa manufacturing group. Business strategy of company is on the base of Michel Porter Model (1980) and two main categories, cost leadership and differentiation strategy, which is analyzed by interviewing some managers and experts and the details of manufacturing strategy that involves some of key decision variables such as human resources, manufacturing planning, materials control, vertical integration and organization and management also has been considered by giving a questionnaire to the employed managers and experts of the company and the result of questionnaire was confirmed by reviewing organizational document and deeds; performance of the company has been extracted from its financial documents during 1996 to 2002 regarding two main criteria of sales and profit in order to be referred while considering the consistency relationship between manufacturing-business strategies and the performance of the company. The methodology of this research is non-experimental or descriptive and in the form of case study, the result has been used in data society of the research project.