بررسي موانع توسعه بيمه هاي الكترونيك د رشركت سهامي بيمه آسيا

Scrutinizing the Obstacles of E-insurance Development in Asia Insurance Company

This research tries to study the barriers against development of electronic commerce in Asia Insurance Company by using three branch model (behavioral, structural, contextual factors)and adding a fourth dimension(natural factors). Main hypotheses of the research contemplate the relationship among contextual, structural, behavioral, natural factors with the lack of E-insurance development in Asia Insurance Company. To analyze these hypotheses, Binomial Test, Pierson Solidarity Test, Friedman Test and Linear Regression Test are used. Tests and analysis show that all above-mentioned factors are the obstacles of implementation and development of E-insurance in Asia Insurance Company and according to Linear Regression Test, natural, behavioral, contextual and structural factors has the most importance and effectiveness, based on Beta Coefficient, respectively.