بسيج هاي رسانه اي اطلاع رساني آموزشي و پيشگيري از حوادث ترافيكي

Media Informative-educational Campaign and Preventing Traffic Accidents

Introduction: Iran has one of the highest rates of traffic-related mortality in the world. Informative-educational Campaign using mass media to prevent health-endangering behaviors have been always the center of attention of health experts. Examining the results of the informative-educational campaign in terms of preventing traffic accidents in various communities has been always effective in choosing a proper solution to reduce the rate of risky behaviors in driving, and death. Methods: In this review study, a search was carried out through PUBMED and EBSCO Databases using related keywords, references, and articles of expert authors related to the topic. In this search, related articles were selected and analyzed to find the interferences through which the informative-educational campaign has been designed and implemented while aiming at preventing traffic accidents among motorists, passengers, motorcyclists, bicyclists and pedestrians. Results: Proper design and implementation of the campaigns leads to less costly access to a wider range of audience. Economical analysis of the impact of these programs shows that social benefits have more impact than the expenses used for it. Conclusion:Successofsuchprogramsdependsontheiraccompanying supplementary school-oriented and community-oriented programs. Presence of health experts along with media professionals in the process for designing programs enhances efficiency and effectiveness of these measures.