چالش هاي ارتباطي در روابط ميان فرهنگي

Communication Challenges in Cross-Cultural Relationship

Globalization of the economy and communication has led Multi National Corporations (MNCs) to undermine their cultural backgrounds and try to develop closer commercial relationship with other cultures. Communications as a science is a cornerstone in every successfulinternational trade relationship ind compi consider and respect cultural differences in their affairs This article tries to give on insight in to the role of cultural differences like Ianguage vatues body language, etc in multi national work environments and its consequences in communication prcesses.