ارزيابي كيفيت خدمات جهانگردي در واحدهاي اقامتي و هتل هاي شهر شيراز

Evaluating the Quality of Turism Services in Residential Units and Hotels in Shiraz

As we know, The tourism Industry is the most Expanded Serviced Industry. In the future itʹs Improvement Speed Will be More than today, surely. The countries of the world have closed Competition for using of Economic, Social and cultural advantages of tourism, But it is believed that Full successful mess in tourism industry is not only in Quantitative Conditions, But it must be studied in Qualitative Approach and in preservation of physical Environment. The Quality is support of suture tourism industry certainty. So it must be studied with today conditions first and then it is nececery to find Facilities and challenges, about it. In relation of this subject present study about residing units and Hotels located in shiraz City are studied with using of czeroimrore model. The methodology is Experimental Analytic and bibliological and field studies are done together. Statistical volume is formed of 293 tourists from regions of Iran that is completed with koukran model. The results are Amied in 7 Items of: Security, Foods, Drink, official System, Application, Rooms, Inner space of Romms, Location of Hotels, Petipherial Spaces, Recreation and walefaire. With using of statistic and Analysis of them the final Result shoms that none of 7 factors are in standard level in about resifing units and hotels of shiraz and conmot provide the Expected Needs of tourist.