مدلي از ارزيابي تاثير كيفيت خدمات بر وفاداري مشتريان خدمات ورزشي

A Model for Evaluating the Effects of Service Quality on Customer Loyalty in the Sport Services

This study examined the how customer perceptions of quality of services provided affect customer loyalty in the sport services industry. For this, data were collected from 437 sport service users include some different sport area. The a priori proposed model concerning service quality perceptions and customer loyalty was tested using structural equation modeling techniques. The proposed model was determined to fit the data reasonably well. These results indicate that customer loyalty can be explained by customersʹ perceptions of the service quality of sport services provider. The theoretical and practical implications of the model within the framework of sport services management are discussed.