اندازه‌گيري توان رقابتي پتروشيمي متانول با استفاده از سيستم فازي

Measuring Competitiveness of Methanol through Fuzzy System

از مشكلات مهم صنعت عدم رقابت‌پذيري است. يكي از اركان اين مشكل، نبود رويكرد مشخص رقابت‌پذيري است. اين پژوهش در حوزه‌ي متانل شركت ملي صنايع پتروشيمي ايران انجام شده است. براي اندازه گيري توان رقابتي حوزه‌ي متانل شركت ملي صنايع پتروشيمي ايران، ابتدا مدلي مفهومي توسعه داده شده است كه سه حوزه‌ي اصلي دارد. سپس با استفاده از تكنيك‌هاي تحليل عاملي و مدل‌سازي معادلات ساختاريافته اين مدل با چندبار اصلاح و تعديل به تاييد رسيد. سپس با استفاده از مدل سازي شبكه هاي بيزين، دوباره مورد بررسي قرار گرفته و تاييد شد. سپس براساس دانش ايجاد شده توسط دو تكنيك فوق، يك سيستم فازي طراحي شد. در ادامه داده هاي مربوط به حوزه‌ي متانل شركت ملي صنايع پتروشيمي ايران (شركت فناوران و زاگرس) گردآوري شده و توسط سيستم فازي تحليل شده است. طبق نتايج از اين كار پژوهشي، مشخص شد، توان رقابتي شركت صنايع پتروشيمي ايران وابسته به منابع است. به عبارت ديگر رويكرد اين شركت رويكرد مبتني بر منابع ورودي بنگاه است.

Nowdays, one of the biggest problems of national industries, is the lack of competitiveness. Some of the experts in this field believe that national competitiveness has closely relation with corporate competitiveness. Thus, in this paper, weʹre going to design a model for measuring corporate competitiveness. With regarding to this model, a corporate cans gain current approach and position and forcast the future one. IRANʹs National Petrochemical Compay (INPC) has been selected for this survey for different reasons. This Company in IRAN not only is as a company, but also is as an industry. Also it had been in internal and external markets actively. For designing this model, firstly literature of this field has been reviewed that caused to exploitation of different theories, models, frameworks, and approachs of national and corporate competitiveness. According to this literature review, main approachs of corporate competitiveness that used in the proposed model are systematic, resource based, market based, and asset-process-performance approach. With respect to these approches, the proposed model has three components: corporate resource, position of corporate in market, and the ability of creation and innovation. This model confirmed through factor analysis, structural equation model, and beysian network in the SPSS, LISREL, and TETRAD softwares. Then for measuring competetiveness of Methanol, we designed a fuzzy system. This system has around 1000 fuzzy rules. In the next step, we generated 12 questionnare and checklist foe data gathering in the Methanol plants. As a result of this reserach, INPC competitiveness has the corporate resource approach. It suggested INPC must shift to the mixture of corporate resource approach and ability of creation and innovation approach.