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Evaluating brand effect on attitude

Brand involving a name, a phrase, a mark, a symbol a design or a combination of all of the them, they are used to introduce products or services of a sale, person or a group of them to set a difference between rivals, therefore, considering the severe competition, the congestion of similar goods offered by different rivals and also their characteristic considering brand, quality, packing, availibity, price, etc. consumers prefer to decline the risk of shopping through buying goods with famous brand. The main idea in this survey is the effective factors of brands on consumersʹ attitudes. Althoyh, there werenʹt enough information sources ,personal interests paved the way to start, continue and finish this study, this study is about brands, so, inspite of considering special brands, the relationship between brand variant, dependents, awarness, loyality and brand realization with the consumersʹ attitude toward product is considered, library studies and questionnair were the means used here, some related information was gathered in april, 2006 in mashhad.a lol-person sample of all consumers of TV goods was selected, the sampling method was the systematic method, considering the purpose, this survey is a practical one and considering data gathering Iʹts a descriptive measurement one. all hypothesises in this servey have been approved and statistical testes and piarson coeffiecient correlation were used to fulfill this purpoje.