كليدواژه :
سند افق رسانه , مديريت خبر , تحكيم اعتماد , قطب خبري , خبر
چكيده لاتين :
In this article, news performance of IRIB Radio and Television has been evaluated with consideration of strategies of Media Horizon Document, strategy of reinforcement of trusting the news and news pole conversion of television in order to establish mechanisms of another strategy that is designing of a functional and effective model based on results of research.
The main question on which the general framework of research is based is as follows:
What are the parameters of in crease of trust in television news and conversion of this media to communityʹs news pole and to what extent television news has been in conformity with these parameters?
This research has achieved many results including:
1- At present, television is one of the most important sources of receiving news in Iranian community but this importance does not mean having considerable trust in television news.
2- Among numerous news topics, news management of IRI Radio and Television
has mostly focused on political, military and war topics.
3- Majority of answerers have considered the parameters for reinforcement of trust in television news as impartiality, using analyses based on fact, honesty, fulfilling the requirement of viewers and balance in arrangement. Fifty percent of answerers believe that news network is capable of conversion into news pole the parameters of which included speed in broadcasting, paying attention to peopleʹs news demands, independence of news domain, broadcast of diverse events and creating competition among news programs of television.
4- More than 95 of television news programs had used visual means and majority of images are related to topics which is considered as a positive point for television news.
5- From The points of view of experts, the status of news of this media is low in competition field due to decrease of social popularity while its status is high due to high coverage level and professional potentiality, therefore if television management increases the level of viewersʹ trust by using the trust reinforcement parameters, it will be successful in the field of competition.
In this research, "three steps and ten phases" model has been suggested leading the news management towards more integrity and targeting.
