ارائه مدلي كارا براي گزينش مديران بازاريابي در صنعت كاشي و سراميك (با تكيه بر معيارهاي: تفكر استراتژيك، نوآوري گرائي، مشتري كانوني و دانش اينترنتي)

An efficient modle for marketing manager selection (Regarding strategic thinking, innovation orientation, customer focused and internet literate)

Management in the modern age requires different skills including strategic thinking, customer-orientation ad so on. Of course, these skills are prioritized taking into account the type of activity of organization and its environment. In this research, the skills effective on success of marking manager are determined in this industry and balanced after measurement by focus group. Finally, considering the optimal combination of skills, a suitable model is offered for selection of marking managers in this industry.