بازاريابي نهاده هاي كشاورزي (مطالعه موردي: كود شيميايي، بذر و سموم)

Agriculture Input Marketing Case Study of Fertilizer, Seed and Pesticide

Agricultural input marketing is among the subject that has not been studied deeply in Iran. This paper aims to study marketing of agriculture inputs (fertilizer, seed and pesticide) in Marvdasht district of Fars province. The data obtained by using documentary and survey methods in 2007-2008. A sample of 50 farmers, 23 retailers and 10 wholesalers was selected for study. Different marketing channels of agricultural inputs were studied. The findings revealed that in the case of seed, marketing margins involving public and private sector account for 15% and 30% of price paid by consumers, respectively. In the case of fertilizer the corresponding figures for public and private sectors were 15% and 80%, respectively. Also pesticide marketing margin for public and private sectors was accounted about 25% and 50% of price paid by consumer, respectively.